Program Details
Freshmen Year
• Fundamentals of studio: design students learn representation and expression principles and elements using a variety of methods, tools, materials, and techniques.
• Fundamentals of design thinking: design students learn the foundations of design thinking process; theory and practice; ‘Gestalt Theory’, form/symbol development 2d, 3d, motion, typography, color theory.
• Fundamentals in technology: design students learn introduction of computer technology, word progress, layout and introductory digital editing.
• Fundamentals of design research methods: design students learn planning, visual thinking, producing, and analysis.
• Design history: design students critically review and study the human factor, and the history of visual communication design
• Critique and evaluation: design students learn critical backgrounds and principles.
Sophomore Year
• Advanced studio/exploring tools and materials and developing new interpretations and perspectives.
• Intermediate level in visual communication design thinking: design students visually represent and convey a conceptual idea into a visual artifact using metaphors and analogies.
• Intermediate level in technology: design students function as intellectual partners with technology.
• Intermediate in visual communication design methodology: design students develop concept mapping, and hypothesize about the design problem and follow a reasoning process.
• Design history: design students critically review contemporary issues of visual communication design.
• Critique and evaluation/reflecting on design thinking and doing.
Junior Year
• Professional Practice: design students prepare for the transition from student to working professional.
• Advanced visual communication design thinking: design students design there visual communication design problem, and produce unexpected outcomes.
• Advanced technology: design students learn more on technology and machines for implementation.
• Advances in visual communication design methodology/design students learn and apply scientific research in visual communication design.
• Design history: design students learn comparative research in design histories.
• Critique and evaluation: design students learn how to think about what they know and how they came to know by engaging other students in critical evaluation, creative and complex thinking skills resulting from getting students to reflect and examine both the design processes and products and what they have learned.
Senior Year
• Internship: design students continue professional practical experience and gain valuable skills in the real-world and successful completion of visual communication design project for actual studio clients.
• Senior visual communication design project: design students develop and complete a semester-long capstone project.