We critically review and explore the conceptual practice “knowledge of how to do things” from a communication design grammar perspective. In a field dominated by objectivity, students translate invisible concepts into tangible forms “full of meaning” through research-driven design projects for intentional targeted audiences.
After graduating from this program, students would be able to:
•    Create a new understanding and scientific knowledge in design education and professional practice.
•    Realize that form and function are connected to and with universal human needs.
•    Realize that values of logic and intuition intermingle in the processes towards quality and creativity.
•    Be fully involved and committed to their-own learning.
•    Become effective design thinkers and most importantly, creative problem solvers in the disciplines of communication.

Visual Communication designers produce through industrial resources and, she/he will find career opportunities in both the government and the private sectors in Kuwait. Kuwait Ministries hire Visual Communication designers for jobs involving designs for information, education, persuasion, administration, design production, and design consultancy. Jobs in the private sector are offered through in-house designs for businesses, organizations, agencies, hospitals, banks, and, service productions. Just as important, Visual Communication designers can also be entrepreneurs and freelancers.
Learning Outcomes
Our B.S. curriculum is designed on a four-year plan. This plan provides intellectual theory studio based practice design, fundamental courses that are structured to enrich each student’s cognitive development as she or he progresses through the Visual Communication design program. Going from a communication design perspective as well as into scientific research in other disciplines to real-world work experiences, our design education focuses on learning by conducting that transforms VC&ID students into professional design thinkers.